- Brynn Richard
- Online Business
- Comments Off on E-mail Surveys For Customer Feedback
Making a business a huge success is very difficult, since it has to face so many hurdles in its way to success. A business has to keep records of every single minor thing if it wants to achieve its goals. Not even the smallest of issue can be ignored.
One of the biggest hurdles which comes in the success of any business is a dissatisfied customer. Therefore, it is very important to make sure that our customers our happy.
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To make our customers happy, it is very important to know what they like and what they dislike about our products and our company. This knowledge can be obtained via customer feedback.
Customer feedback is one of the most crucial things for any business. It can help to improve the product development, marketing, operations, and much more.
Many companies fail because they do not listen to their customers.
Listening to what our customers say and applying those views is the best way to move a business towards growth and success.
There are a variety of options to obtain customer feedback like live chat session, NPS software, customer feedback form and many more. But here we will discussing about a very popular way of getting customer feedback i.e. E-mail survey.
One of the best things about e-mail surveys is that we can get information about the entire shopping experience, starting from search and ending on shipment.
E-mail surveys are a must for the new shoppers. In fact, we should send out this survey within 3 to 5 days of the order confirmation.
But it is very important to note that the repeat customers should not receive the survey after every purchase they make, as this may make them annoyed and frustrated.
The survey holds the potential to obtain customer feedback on the following aspects:
- Motivation for choosing the store
- Method used to find the store
- Feedback on product/service
- Overall service experience
But it is very important to keep in mind that the feedback should appear to be for customer satisfaction only and not for any cross-selling purposes.